Complex drink orders, built one decision at a time.
Coffee and specialty drinks have some of the most complicated ordering in foodservice. Size, milk, syrups, flavors, toppings, temperatures and quantities all have to come together without overwhelming the customer or the team making the drink.
InsomniCup, in Baker, California, wanted a kiosk-first ordering experience built around the way its customers customize drinks.
Instead of presenting customers with a wall of modifiers, Reji guides them through their drink one decision at a time:
Images can be attached to categories and individual drinks for a visual ordering experience, while default ingredients clearly show customers what already comes with their selection.
A complex menu that still feels simple to order.
Customization gets complicated when the customer wants something different from the recipe. If a drink normally includes three pumps of vanilla, Reji knows three pumps are included.
A simple stepper lets the customer ask for fewer or more pumps, while the platform tracks the original recipe and charges only when the customer goes past the included amount. The same logic works across any configurable ingredient or modifier.
Once an order is placed, Reji keeps every drink connected to the original order while printing an individual preparation label for each one. For a three-drink order, each label can show the order number, drink details, customizations and its place in the order:
Baristas get what they need at the point of preparation, and multiple drinks from the same customer stay together.
InsomniCup was designed around kiosk ordering rather than a traditional front-counter POS.
Reji designed the flow so customers selected Here or To Go, customized their drinks and paid by card right at the kiosk. Customers who wanted to pay with cash were directed to the drive-thru counter for help.
Fast, self-service ordering without giving up other ways to pay.
The complexity stays behind the scenes, so ordering a highly customized drink still feels simple.
Complex Drinks, Simple Ordering · 0:46Watch on its own page
The counter, the kiosks and the screens Reji built for customizing drinks.
See more real kiosks and screens in Reji in the Wild
Tell us how your business runs today. We’ll show you what Reji would look like built around it.
Convenience store foodserviceCEFCO KitchenMade-to-order food that fits the way people already shop a convenience store.Read the story 
RestaurantMad GreekSelf-ordering, a simpler counter POS and every item routed to the right station.Read the story 
Food truckSoulful EateryA branded self-order kiosk beside the trailer, built around soul food combos.Read the story