Made-to-order food that fits the way people already shop a convenience store.
CEFCO wanted made-to-order food to feel like a natural part of a convenience store visit. Taking orders at the kitchen counter pulled employees away from making food, and a separate food checkout would have added a second line.
Any solution also had to work around the store’s existing POS, payment and branded fuel-processing systems instead of replacing them.
Customers build and customize their food on an easy-to-use touchscreen designed to naturally encourage modifiers and upsells. As an illustration, a basic $4 burrito can become a $12 order as customers add proteins, toppings, sides and extras.
Once submitted, the order goes straight to the kitchen while the kiosk prints a barcode receipt. The customer keeps shopping while their food is prepared, brings any other items to the register, and scans the food-order barcode during their normal checkout.
No second checkout. No waiting at the kitchen counter. No disruption to the existing store experience.
We didn't stop at the kiosk. Reji's Kitchen Display System was designed around how employees actually prepare food. Menu components and preparation steps can be organized to match the physical layout of a store's hot bar and kitchen.
Instead of sending employees back and forth between ingredients, the software can present preparation steps in the same order employees physically move through the kitchen.
Faster preparation, less unnecessary movement and easier employee training.
Self-service creates an opportunity to increase average order value without employees constantly upselling. The ordering experience can present:
Customers stay in control while the platform consistently presents opportunities to build a larger order.
Convenience stores run complex technology, from POS and payment systems to fuel processing and back-office infrastructure. Reji was designed to integrate around that environment rather than force retailers to replace it.
That allowed us to deploy self-service food ordering for CEFCO and smaller convenience-store operators without interfering with their existing branded fuel-processing infrastructure.
Convenience stores serve everyone who walks through the door. For CEFCO, Reji put an English and Español choice on every screen, so customers could switch languages at any point and keep building the same order.
Reji supports multiple languages across the ordering experience, from the welcome screen and food groups to buttons and checkout, so each location can offer the languages its customers speak.
Order. Shop. Pick Up. · 0:40Watch on its own page
CEFCO Kitchen and Wingfingers counters, and the ordering screens Reji built in English and Spanish.
See more real kiosks and screens in Reji in the Wild
Tell us how your business runs today. We’ll show you what Reji would look like built around it.
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